After completing the initial quick updates, the technical SEO audit, and essential technical fixes, we transition to content enhancement, guided by in-depth keyword research and competitive analysis. This next phase focuses on updating and enriching the website’s current top page rankings, in particular borderline traffic-driving rankings that have transactional search intent. The goal here is to drive more traffic, conversions, and revenue by focusing on the keywords that pages are already ranking well for and enhancing related content. Updates are comprehensive but are limited to non-design changes and include updates to key SEO elements like page titles, headings, descriptions, meta descriptions, alt text, open graph image elements, and internal linking. For websites with extensive inventories or numerous pages, we consider mass updates to metadata, such as incorporating specific part numbers into product titles for parts suppliers. This stage aims for a seamless alignment of website content with business goals and search engine visibility, paving the way for sustained digital growth.